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Repetition and persuasion

Updated: Feb 1


it is often written that PMs are in the business of alignment, and communication is the craft


but I have to say - almost universally - PMs hate it


in this time of politics, without being political - I want to note that is its worthy to observe how professional politicians work - and, maybe an obvious statement along these lines - that PMs need to be good at politics


it isn't to say that they need to be political in the low-integrity sense of the word - but rather in the positive construction - that "the body politic" is your terrain - the human terrain


you must become good at influence and persuasion is how


one signature of a good politician - of any stripe - is the repetition


watch a political campaign closely and you will grow tired of it - spoiler alert - they say the same thing in every campaign stop, every podcast, every interview, every debate


this is a lesson for PMs - you need to repeat yourself A LOT - repeat your strategy A LOT - give the same presentation over and over and over again - way way way more than you need you need to


i hear PMs and even executives say - "but I have given this presentation twice" - and my answer is - you dont need to just give it 2 more times you need to give it 200 more times


the way you know that you have given your presentation enough? people start mimicking you and making fun of your delivery - it means you are starting to break through


is it boring? yes


is it necessary? also yes

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